Job Title: Product Manager (Vision Care Marketing)
Location: Mississauga, Ontario
Are you a strategic thinker with a passion for driving marketing excellence? Do you thrive in working closely with sales teams to help bring the best activities to life for patients and customers? If so, we invite you to be a part of our success story at Alcon Canada!
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
We're seeking a dynamic individual who will not only plan and develop compelling marketing strategies but also bring them to life with precision and finesse. As a key player in our brand's journey, you'll have the exciting opportunity to build brand equity and create both immediate and lasting returns on investment for our cutting-edge contact lens portfolio. Reporting to the Senior Brand Manager, Vision Care, the Product Manager will be responsible for the management and execution of strategies to generate strong demand and to realize business plan objectives. Activities center around healthcare professional and patient marketing, including strategic planning, pricing, forecasting, advertising and promotions, packaging, budget management, financial analysis, and project management.
Major Accountabilities:
45% - Strategy & Planning
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Develop executable marketing plans that drive sales, share and profit improvements.
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Establish marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
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Execute channel product positioning and competitive selling strategies.
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Working with the National Accounts team, strengthen consumer communications through effective creation and implementation of customer specific marketing campaigns including retailers, optometric buying group customers, consumers, and eye care professionals.
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Lead new product launch activities or brand extensions.
40% - Execution with Excellence
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Work closely with agency partners to develop, evaluate, execute, and track advertising/promotions.
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Synthesize and share best practices e.g., lessons from other markets on go to market approaches, application of novel launch innovation.
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Conduct analysis of specific business issues and evaluate competitive activity, product performance and marketing communications and proactively share findings.
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Collaborate with internal and external stakeholders to achieve objectives; Stakeholders include National Accounts Team, Field Sales, Global Marketing, Regulatory Affairs, Operations, Senior Leadership, external vendors or agencies and key industry opinion leaders.
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Provide support as needed on specific projects undertaken by Marketing Team
15% Cross-Portfolio Projects
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Additional responsibility for cross-brand elements: conferences/events
WHAT YOU’LL BRING TO ALCON:
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Minimum Education: University Degree in related field Preferred BSc, MSc and/or MBA
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Minimum Experience: 2 years in Health Care Professional/Pharma/Medical Devices marketing and 2 years in Health Care Professional/Pharma/Medical Devices sales experience
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KOL Management and Strong presentation skills
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Preferred: 2 years within industry healthcare field sales experience (eye care, medical device, pharma)
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Language: English (mandatory), fluent spoken and written, French an asset.
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Computer literacy in MS Office environment (PowerPoint and Excel) and experience with a computerized sales administration system.
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Business acumen with proven analytical ability, organizational and networking skills.
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Strong interpersonal, leadership and marketing skills paired with financial understanding.
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Ability to develop strong working relationships with internal and external stakeholders.
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Travel Requirements: Required travel 15 - 20% of time annually within North America for conferences, educational events & training (Includes some weekend and evening work)
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Relocation assistance and Sponsorship not available
HOW YOU CAN THRIVE AT ALCON:
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Autonomy in Strategic Impact: As a Product Manager at Alcon, you'll enjoy the autonomy to drive and execute marketing strategies that directly impact sales, market share, and profitability.
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Challenging and Dynamic Work Environment: At Alcon, you'll thrive in an environment that thrives on challenges and rewards innovation.
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Collaborative Team Environment: Alcon's Product Manager role is a pivotal player in cross-functional collaboration.
Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
Alcon Canada Inc. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us if you are contacted for a job interview.
Alcon Canada Inc. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us if you are contacted for a job interview.
