- Communication skills
- Marketing
Reporting to the Manager, Student Recruitment - Canadian Markets, in collaboration with their direct reports and the leadership team, the incumbent leads the planning & development, execution and follow-up activities related to facilitating On Campus and Online Engagement for domestic and international prospective students and their supports as well as for professional influencers. The incumbent ensures the strategies are aligned and support Sheridan's business goals and the overall Recruitment plan.
The incumbent will lead a team of Student Recruitment Professionals and will support the effective collaboration with colleagues from other departments such as Admissions, Marketing/Communications, Facilities, Information Technology as well as various Faculties to ensure that all event marketing enhances brand awareness and drives such the department forward. The incumbent will also be responsible to developing the team to monitor and optimize key metrics such as lead-generation and engagement indicators, in order to positively impact application and conversion rates and to strategically leverage activity to help meet enrolment goals and maximize Sheridan's return on investment (ROI).
What You’ll be Doing
Providing leadership to the team of on campus professionals to support the development of events designed to engage and influence both prospective students from both domestic and international markets to consider Sheridan and to help the institution meet it's enrolment goals. Additionally, the incumbent will collaborate with the domestic and international Outreach and Market Development teams to facilitate on campus and online activities such as conferences, forums, and group experiences as well as virtual events to build stronger affinity with external partner organizations.
Leading activities using Salesforce automation tools to track prospect leads, develop contact management strategies, and to measure the effectiveness of recruiting activities. This includes reviewing post-show metrics on a regular basis and works to implement continuous improvement and efficiencies with the team. Leverages campaign performance data and audience insights to create strategic recommendations that will deliver on KPIs.
Managing and executing various external events, develops critical paths, negotiates quotes and contracts with vendors, and establishes and monitors event timelines and project budgets under their purview from a multi-campus perspective.
Ensuring a high level of performance through effective recruitment, hiring, training, monitoring and evaluation of all full time/permanent part-time/contract staff involved in college recruitment activity and entry advising. Will also support the development of a centralized student staffing plan to support both on campus and online.
Plans and implements team meetings for direct reports based at multiple campuses or working remotely. Provides follow-up communication to ensure clarity.
Collaborating with the team to develops tools, surveys, guides, marketing materials, trainings, policies, and procedures necessary for program implementation. Ensure that all deliverables meet corporate brand guidelines.
Performing other duties as assigned.
About You
You have a highly collaborative spirit and interpersonal skills with the ability to work with others to support establishing and achieving collective goals.
You are a self-directed natural leader and have a highly collaborative spirit which, combined with your keen interpersonal and communication skills , empowers you to build positive and collaborative relationships and create and maintain a positive organizational culture.
You enjoy balancing many different tasks, staying organized and planning and have the ability to integrate multiple streams of information, prioritize and track multiple projects to meet a demanding workload and keep things running smoothly.
You actively engage employees to gather ideas and input to build cohesive teams
You value participating in and creating safe, brave and inclusive environments at work and in the community and want to be a part of a culture where we strive to take actions to ensure no one is left behind.
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to anti-oppression, equity, and inclusion.
The successful applicant will also possess the following qualifications:
Must possess a minimum 4-year Bachelor degree or a 3-year degree with a post graduate certificate in Business, Marketing, Event Marketing or Sales
Experience working with corporate event planning is desired
Event Management certification is desired
Must possess experience working with a CRM and leveraging data for optimizing event activity
Must have a demonstrated track record and experience developing and managing multi-faceted in person and online events and evaluating metrics and actioning change.
Who We Are:
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2024: Galvanizing Education for a Complex World ( https://sheridan2024.sheridancollege.ca/ ), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
For more information, visit: Why Work at Sheridan
Other Details
Faculty/Department: Office of the Registrar
Campus Location: Davis (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid | Combination of on-site (at least 3 days/week) and remote work
Reference #: J0423-1375
Employee Group: Administrative
Payband: NL
Salary Range: $87,353 - $109,192
Application Deadline: June 18, 2023
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources .
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.
