You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
* This is a 12-month contract covering a parental leave*
The Growth and Performance Marketing team is looking for a strategic growth marketer to join Sun Life. This person will be a team player and people manager, highly capable of juggling shifting priorities and deliverables with a flexible and can-do approach. They will have strong experience driving conversion and business results with a paid and organic media strategy, as part of larger national campaigns. At Sun Life, we’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada and proud to have the Canada Award for Excellence for Mental Health at Work .
What will you do?
People manager to a team of Marketing Consultants that support paid and organic initiatives
Leveraging data from multiple sources you will track conversion rates across the funnel, by campaign, by tactic, making optimizations to drive success
Builds and manages relationships with key partners at all levels to understand business objectives ensuring that content journeys and media strategies align
Develops measurement goals, data capture requirements, ROI campaign and media performance of owned, earned and shared properties.
Takes initiative to closely monitoring emerging tech trends and capabilities driving the strategy of new social media capabilities and processes across social media platforms
Works across multiple internal teams and with our creative and media agencies to create and launch paid marketing campaigns
Maintains strong networks with industry partners such as Meta, Reddit, Pinterest, and LinkedIn to understand and keep up with trends
What do you need to succeed?
University degree in business, marketing, or a communications-related field or an equivalent combination of education and experience
Relevant digital experience in a media agency role is preferred
Proven record of success in digital marketing with measurable results
Knowledge of paid social media tactics, targeting capabilities and promotional execution (business ad manager experience required)
Thorough understanding of digital analytics and measurement, especially in Ads Manager
Experience working with Influencers and Creators across various platforms
Understanding of web traffic metrics, and familiar with Adobe Analytics
Proven ability to leverage analytics to make strategic and tactical recommendations
Creative problem-solver who has a meticulous eye for detail.
Strong time management and prioritization skills.
Strong project management skills with the ability to lead and direct internal teams and outside resources.
As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide
What’s in it for you?
Flexible Benefits from the day you join to meet the needs of you and your family
Wellness programs that support the three pillars of your health – mental, physical and financial
A hybrid working style that prioritizes flexibility
Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
A friendly, collaborative, and inclusive culture
Joining a reputable organization with over 150 years of history
#LI-Hybrid
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [email protected].
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
76,000/76 000 - 125,000/125 000
Job Category:
Marketing
Posting End Date:
18/10/2023
