The Social Media Manager at Carmella Consulting is a highly motivated, creative individual with experience and a passion for connecting with customers, brands, and influencers in the digital space. That passion comes through as he/she engages with customers and influencers on a daily basis, with the ultimate goal of turning fans into customers.
Carmella’s Social Media Manager will create and manage content and administer and manage social media marketing and advertising for a wide variety of Carmella Clients.
These activities include, but are not limited to:
- Deliberate planning and goal setting in the digital space
- Daily social media management (including monitoring, listening and responding to users in a “social” way while cultivating leads and sales)
- Content creation, management, and strategy (see below)
- Development of brand awareness and online reputation
- Basic SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Staying up-to-date with developments and generate new ideas to draw audience’s attention
He/she is also instrumental in managing Carmella’s clients’ content-related assets. Content management duties include:
- Administrate the creation and publishing of relevant, original, high-quality and on-brand content (images, video and written)
- Create and maintain a regular publishing schedule
- Implement content editorial calendars and schedules to manage content and plan specific, timely marketing campaigns
- Write client blogs, articles, website content and media releases
- Create and execute newsletter campaigns
- Create and execute digital contesting and campaigns
- Inject personality into writing and suss out the “voice” of different brands
- Spot trends in media and ideally share content before it is seen everywhere
- Engage with other brands in a way that is sincere and ideally gets them talking
- Promote content through social advertising and other paid strategies
- Develop content strategies and social media plans aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop website content
- Edit, proofread and improve other writers’ posts
- Optimize content according to SEO
- Use content management systems to analyze website traffic and user engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
The ideal candidate must also:
- Live in the Bow Valley area
- Work effectively with little to no supervision
- Have an excellent grasp of proper grammar
- Consistently meet strict deadlines
- Practice excellent time management
- Remain organized and focused in a fast-paced environment
- Juggle multiple projects, tasks, and shift priorities quickly
- Be able to analyze what is working and isn’t and explain
- Be extremely detail-orientated
- Maintain a working knowledge of principles of SEO including keyword research and Google Analytics
- Have experience with such tools as Hootsuite, Basecamp, WordPress, Canva and/or Photoshop
- Be flexible: as in, schedule posts in advance but be checking daily for comments or engagement, and be able to post within the hour – especially if a sudden opportunity arises like breaking news or an exciting announcement/ event
- Be willing and able to fuel the ongoing success and growth of Carmella Consulting by identifying new clients and providing internal company feedback to real business objectives
The Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing best practices shift constantly, so we provide the opportunity for training and/or attendance at applicable industry-specific webinars, workshops, and events.
This job is on site - please only apply if you reside in the Bow Valley area.
Send applications directly to: [email protected]
Job Type: Part-time
Salary: From $18.00 per hour
Schedule:
Work Location: In person
