Are you passionate about making a significant impact on people's lives and helping them achieve their weight loss goals? Do you have a flair for crafting creative and innovative marketing strategies in the digital space? If so, we have an exciting opportunity for you!
Weight Loss by Gina is seeking a Senior Digital Marketing and Communications Manager to play a pivotal role in our online presence and marketing efforts.
Reporting directly to the Chief Operations Officer, you will lead our digital marketing department, collaborating closely with cross-functional teams to drive our brand's success.
List of Main Responsibilities
Digital Marketing Strategy & Implementation
- Lead marketing strategy and branding sessions, offering expert guidance on digital marketing best practices and approaches.
- Present brand research findings and insights during branding sessions to inform data-driven marketing decisions.
- Develop comprehensive marketing plans and proposals, encompassing digital and social paid and unpaid marketing activities.
- Provide valuable insights into the performance of all digital marketing activities, guiding adjustments to our marketing strategies.
- Regularly review analytics for our website and social platforms, along with associated sites, to identify areas for improvement.
- Implement improvements to our digital marketing activities through data-driven decision-making.
- Collaborate with cross-functional teams, including creative, IT, and product marketing, to create effective promotional materials.
Social Media
- Conduct competitor and environmental scans to identify gaps and opportunities in the social media landscape.
- Develop and present social media strategy recommendations to enhance our online presence.
- Design engaging posts and Reels to effectively promote our programs and offerings.
- Create a well-planned social media editorial calendar to ensure consistent and strategic content delivery.
- Optimize content for daily social feeds to maximize engagement and reach.
- Monitor and analyze social media metrics to track performance and make data-driven adjustments.
- Generate regular reports and provide in-depth performance reviews and insights for continuous improvement.
Communications
- Liaison and collaborate with all team members as needed and help provide creative solutions to communication problems.
- Help oversee communication strategy for all program from advertising through program completion.
- Evaluates all forms of content with respect to style, organization, accuracy and consistency.
- Edits content to ensure all communications are consistent and appropriately reflect brand and standards.
Team Management
- Lead a team of marketing professionals, including social media specialists, content creators, SEO experts, and digital advertisers.
- Oversee website updates, content creation, and SEO efforts to improve organic traffic and search engine rankings.
- Delegate tasks, set performance targets, provide guidance, and conduct regular performance evaluations with the marketing team.
List of Key Qualifications
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successful marketing campaigns and brand development.
- Strong understanding of digital marketing principles, best practices, and emerging trends.
- Analytical mindset with the ability to translate data into actionable insights for performance optimization.
- Excellent communication and presentation skills to collaborate with cross-functional teams and stakeholders.
- Demonstrated leadership and team management abilities to motivate and develop a high-performing marketing team.
- Bachelor’s degree in Marketing, Communications, or related field.
At Weight Loss by Gina, we are fueled by an unwavering passion for transforming lives and empowering individuals to elevate their health and wellness. As a fast-growing company, we have set our sights on disrupting the entire diet industry with a big vision and an unyielding commitment to our mission.
Since our incorporation in December 2020, we have achieved remarkable milestones and have even greater aspirations for the year ahead. Our accomplishments include:
- Rapid Growth : From a modest team of 2 employees, we have expanded to a dynamic workforce of 52 dedicated individuals, consisting of 14 full-time and 38 part-time team members.
- Remarkable Revenue Increase : We experienced an astounding 572% year-over-year growth in revenue, marked by over 41,000 program purchases, reflecting the unwavering trust our customers place in us.
- Employee Well-being : Our commitment to our team's well-being is paramount, as demonstrated by the successful implementation of an employee benefits program to support their overall health and happiness.
- Best-Selling Authorship : We take pride in having four best-selling books on Amazon.ca, which further solidifies our position as a thought leader in the health and wellness space.
- Innovative Technology : Our dedication to innovation has led to the development and launch of the groundbreaking app, The Livy Method, empowering our Jan 2022 group and revolutionizing the way we engage with our members.
- Global Reach : From serving members in 18 countries, we have expanded our reach to over 50 countries, touching lives across diverse communities worldwide.
At Weight Loss by Gina, we believe that true success lies in positively impacting lives. As we continue to evolve and grow, we are in search of passionate and driven individuals who share our vision and want to be part of our transformative journey.
How to Apply
Join us in our mission to transform lives through weight loss and be a driving force behind our digital marketing success! If you're ready to make a difference and leave your mark in the digital marketing landscape, we want to hear from you!
Please submit your resume, portfolio, and a brief summary of your relevant experience to link posting here. We look forward to reviewing your application and potentially welcoming you to our team at Weight Loss by Gina.
Applications will be reviewed as they are submitted, so don’t wait to apply!
AODA Statement
Accommodations are available on request for candidates participating in the selection process; please let us know if you require a specific accommodation.
Weight Loss by Gina is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, colour, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status or any other class or status in accordance with applicable federal, provincial and local laws.
