Job Description for Digital Marketing Manager at International Beauty Institute (IBI)
About International Beauty Institute (IBI):
International Beauty Institute (IBI) is a renowned leader in the field of aesthetics and beauty education, celebrated for its commitment to excellence and a rich history of empowering individuals to excel in the beauty industry. When you become a part of our team, you're not just taking a job – you're joining a community that values creativity, innovation, and continuous learning. If you aspire to lead, shape the future of beauty education, and embark on a journey of pioneering projects, this is your opportunity.
Position Summary:
International Beauty Institute (IBI) is looking for a seasoned and visionary Marketing Manager with a natural talent for strategic planning and executing powerful marketing campaigns. In this role, you will be instrumental in ensuring our aesthetics college thrives and remains at the forefront of the beauty education industry.
Key Responsibilities:
Optimize Online Visibility: Lead SEO and Google Ads online advertising strategies to ensure that IBI maintains optimal online visibility and reaches prospective students effectively.
Analyze and Report: Monitor, analyze, and report on website analytics and campaign metrics, transforming data into actionable insights to drive continuous improvement.
Strategic Recommendations: Present findings and strategic recommendations to senior management to drive informed decision-making.
International Digital Campaigns: Strategize and execute digital campaigns for USA and Canada, including online advertising, website strategies, social media initiatives, and mobile marketing to reach a wider audience of beauty enthusiasts.
Collaborate with Sales: Work closely with the Sales department to initiate public relations campaigns, launch new programs, and organize events that showcase IBI's excellence in beauty education.
Manage Digital Touchpoints: Oversee all digital touchpoints, including our website, social media profiles, and mobile apps, to ensure a seamless online presence that resonates with our target audience.
Define and Execute Comprehensive Marketing Strategy: Develop and oversee a holistic marketing strategy that encompasses both digital and traditional channels to promote IBI's programs and services effectively.
Job Type: Full-time
Salary: Competitive compensation based on experience and qualifications.
Benefits:
Flexible work schedule
Schedule:
Monday to Friday
Education:
Bachelor's Degree (required)
Experience:
Minimum of 5 years in digital marketing (required)
Minimum of 5 years in marketing management (required)
Work Location: In person at International Beauty Institute (IBI)
Location: Mississauga: Dixie and Dundas (Until Nov 15th) | New Location: Hurontario and QEW (After Nov 15th)
Application Process: Provide your cover letter and resume to Melissa Cutler [email protected]. Qualified candidates will be contacted.
At International Beauty Institute (IBI), we are dedicated to providing exceptional beauty education. If you are passionate about shaping the future of the beauty industry and have the expertise to drive effective marketing strategies, we invite you to join our team and make a lasting impact on the world of aesthetics and beauty education.
Job Type: Full-time
Salary: $50,000.00-$70,000.00 per year
Flexible Language Requirement:
Schedule:
Ability to commute/relocate:
- Mississauga, ON: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Work Location: In person
