Position Summary
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.
Did we catch your attention yet?
If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!
Our Perks:
- Fantastic employee discount on all Samsung products
- Competitive Salary
- Employer paid Medical and Dental coverage from day one
- Fantastic employee discount on all Samsung products
- Free on-site gym to get your sweat on
- Subsidized Cafeteria; including free Starbucks coffee/latte machine
- 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
- Employee Referral program- we want great talent like you!
- Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
Under the direction of the CE Marketing Director, the Channel Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs, and content build in support of SECA’s Enterprise Business Divisional goals and initiatives. Working with the channel team and product marketing team, this position will understand the marketing objectives that need to be achieved and then work with internal stakeholders within EBD, internal divisions (DtC, Corporate Marketing), agencies and channel partners, to create the deliverables that achieve EBD B2B marketing objectives. While the position will focus on marketing program and communications, the incumbent must be flexible enough to work on events or ad hoc marketing programs, as the needs of the business arise. This Marketing Manager will also build and manage the marketing tools needed for world-class B2B marketing programs, defining and reporting on success using appropriate metrics.
Role and Responsibilities
Channel Marketing & Communications (50%)
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This position will work with the channel teams to deliver the key messages in support of major product launches or seasonal campaigns for EBD
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Create, adapt or review Channel Programs for the Distribution Team and Reseller Partners to ensure that tactics meet the programs objectives
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Manages the Email Marketing system and creates programs for all channel communications
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Manage agency partner(s)
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Database management including but not limited to ensuring compliance is met, new contact acquisition strategy, data cleansing, etc
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Content creation and execution of monthly CRM emails
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Responsible for optimization of performance metrics
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Sign-off on any communication elements to ensure alignment to the product or program strategy
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Act as the champion for brand style and compliance on all materials, reviewing all materials to ensure alignment with program messaging and brand guidelines.
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Support the channels with materials as required to deliver channel programs through appropriate online tools.
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Ensure work is aligned with larger launch plan and objectives Act as key point of contact and brief agencies and act as key liaison to design and implement programs.
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Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process as it pertains to division support contracts (i.e. third party agencies to help execute and deliver CRM requirements)
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Work with key stake holders at SECA, SEA, and HQ to ensure all content is up to date for use in SECA marketing activities and local channel partner activities
New Product Launch – Sales Enablement (20%)
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Oversee creation of communications and programs that support EBD B2B product and service launches, across 4 key product categories, including but not limited to:
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product images, key visuals
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brochures
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battle cards
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data sheets
IMC - Content planning, execution and asset management (30%)
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Create and manage the localization of marketing campaign assets for channel use (B2B), email, social, video and digital advertising
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Local content creation with partners for more relevancy in the Canadian B2B space
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Work with key stake holders at SECA and sometimes with HQ to ensure all product assets are up to date for use in SECA channel partner activities
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Work with agency to ensure work backs for core assets are proactively communicated and delivered on time
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Asset management for internal and external access (Microsoft Teams and Sharepoint)
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Act as the champion for brand integrity and compliance in all materials
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Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
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Review and optimize key programs to ensure ROI targets are achieved
General Marketing Operations Support (10%)
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Coordinates system submission and approvals (legal, marketing, finance, sample management) for marketing initiatives in order to support on time execution of marketing programs. This includes following up with key business stakeholders to ensure that approvals are taking place on time, and escalating if they are not.
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Legal approvals include AD-LCP, and ECMS management.
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Marketing Finance initiatives include Plan Proposal submissions, Execution orders, Payment Requests, PUMI submissions, and FOC orders.
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Sample Management includes warehouse management and sample portal requests.
Skills and Qualifications
Education:
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Bachelor degree or higher in Business or Marketing, or similar preferred.
Knowledge:
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Strong knowledge of business-to-business marketing best practices.
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Strong knowledge of business customer buying behavior and processes required.
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Strong interpersonal skills, collaboration and conflict management skills needed.
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Current with lead-generation trends and online tools.
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Comfortable with a fluid, fast-changing matrix organization.
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Strong presentation and oral communication skills.
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Proficient in Excel, PowerPoint, and other office applications
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Strong analytical skills
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The ability to plan, organize and implement marketing projects and programs
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Ability to disseminate market information and provide the best strategic business plan
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Ability to manage budgets and determine ROI
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Work with a sense of urgency
Experience:
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5+ years’ experience in business-to-business marketing or sales preferred.
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Experience developing value propositions and marketing campaigns required.
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Understanding of current trends in IT industries preferred.
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Experience with CRM and MRM preferred, particularly Siebel CRM, Eloqua MRM.
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Experience managing cross-functional projects required
Samsung is an equal employment opportunity employer.
Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.
We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.
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