- Post-secondary education
- Change management
- Content development
- Communication skills
Reporting to the Associate Registrar, International & Domestic Student Recruitment the Manager, Student Recruitment – Canadian Markets provides leadership in support of Sheridan’s strategic directions and enrolment management, as well as Office of the Registrar business plan and departmental goals and objectives in collaboration with academic and registrarial partners. The manager works collaboratively with various colleagues across the college to lead the design, implementation and evaluation of recruitment strategies and programs that promote Sheridan as a higher learning institution of choice for existing and prospective students, with the goal of recruiting students for whom Sheridan is the right fit, leading to student success and retention.
What You’ll be Doing
Managing and delivering student recruitment operations with the support of a team of professionals focusing on both domestic and international prospective students including:
Researching target audiences by collecting and analysing a variety of data and information and monitoring directions and changes in the education community.
Monitoring admissions, educational and demographic trends; Collaborating with Recruitment and OTR leadership to develop projections for program demands and targets/maximums.
Overseeing the design, development, implementation, and monitoring of student recruitment strategies, programs and initiatives to achieve student enrolment targets.
Forecasting and taking/managing appropriate promotional actions to maintain a competitive edge in attracting and retaining students within the Sheridan community.
Monitoring the effectiveness of recruitment initiatives for continuous improvement
Providing direction to multi-disciplinary teams of professionals supporting the planning and implementation of extensive outreach including territory and account management within a variety of Canadian markets. These teams will focus on recruitment from secondary school markets, non secondary and working with newcomers and on shore international students.
Supporting the On Campus and Online Student Recruitment and Engagement Team who are tasked with creating informative and engaging activities related to student recruitment.
Developing engaging and strategic communication plan(s) to ensure that important and relevant information is available to prospective students, faculty, staff, and clients.
Leveraging technology to maximize prospective student data (i.e. lead collection and follow up), event management, and communication and leading teams in undertaking system enhancement projects.
Providing consultation, guidance and advice to Sheridan academic management, faculty, students, staff, and external clients on domestic student recruitment issues; Serving on a variety of internal and external committees, taskforces, and meetings.
Participating as a member of the Office of the Registrar (OTR) management team in departmental strategic planning activities.
Providing leadership, guidance and direction to staff and team members, and optimizing team performance.
Leading development, management and reporting of portfolio/unit capital and operating budgets.
Your collaborative spirit is balanced with your ability to take initiative and act independently to advance initiatives.
You’re organized and have strong communication and leadership skills to foster an environment of engagement and cohesiveness amongst a team that operates across multiple campuses as well as off campus.
Your creativity allows you to use your imagination to solve challenges and you invite new ways of thinking to help advance organizational goals.
You are a student-centered individual with a passion for facilitating student success and enhancing the student experience.
The successful candidate will possess a bachelor’s degree in education, business, or related discipline along with 5 years of related work experience in post-secondary education, in an enrolment management function. (Or an equivalent combination of relevant education and experience)
Additional qualifications include:
Management experience with the demonstrated ability to lead, supervise, motivate, empower, and develop staff as a high performance data-driven team
Prepare work plans, establish meaningful priorities, and maintain high quality of service.
Demonstrated knowledge of post secondary educational and management structures and student recruitment practices.
Expertise developing and implementing marketing and promotional programs.
Experience working with a Customer Relationship Management System
Experience researching, collecting, and analyzing of data
Proven budget preparation/management skills and ability to develop and recommend creative solutions to address fiscal pressures.
Analytical and complex problem-solving skills including the ability to analyze trends and patterns of changing business/client needs and adapting strategies, programs, policies, and practices accordingly.
Proven ability to develop policies, procedures and processes and training.
Experience developing online/web content and in social media curation, copy writing and marketing materials.
Well-developed change management skills.
Ability to travel – including extensively across the province.
Who We Are
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2024: Galvanizing Education for a Complex World ( https://sheridan2024.sheridancollege.ca/ ), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
For more information, visit: Why Work at Sheridan
Faculty/Department: Office of the Registrar
Primary Work/Campus Location: Hazel McCallion Campus (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid | Combination of on-site (at least 3 days/week) and remote work
Reference #: J0323-2137
Employee Group: Administrative
Salary Range: $98,558 - $123,197
Application Deadline: June 12, 2023
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources .
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.